Digital marketing vendors ne many skillsWritten by nick stamoulisHiring a digital marketing agency to help your business is a great move for its ultimate growth and success. Knowing what to look for and who to hire can be a little tricky. It’s important to know what to look for and what skills are going to […]
These are just a few of the items that we check
These are just a few of the items that we check for. The bottom line is that it takes a while to assess technical seo. Create our recommendations. And then implement the recommendations. However. This is an important step and it is totally worth it. Ongoing seo work takes time. As well latest database The […]
When we take on seo work for our clients
When we take on seo work for our clients. It is a multi-step process that works every time. There are two phases- the initial phase. Where we analyze the existing state of the seo and check the technical elements in our seo audit. And the ongoing phase that involves activities like maintenance. Checking analytics. And […]
New perspectives in companies’ Content Strategy
New perspectives in companies’ content strategy: from social networks to user interests . Francesco farinelli . 2023 content strategy digital evolution has brought. Significant changes to companies’ content marketing strategies. Since bill gates declare that “Content is king” in 1996. The world of marketing has transforme dramatically. In recent years. In particular. There has been […]
Web Listening: what it is and why it is
Web listening: what it is and why it is fundamental for brand reputation marco targa . Importance of web listening there are many different ways to build . A digital marketing strategy and. In general. Most of these involve complementary methods and forms. What is certain is that any good strategy. To be effective. Cannot […]
Artificial intelligence in the world of UX
Artificial intelligence in the world of ux matteo pocket – 8 september 2023 ai in the . World of ux artificial intelligence technologies and user experience. Design have a common purpose: to understand human behavior . To simplify the usability of digital products base on the principles of human-centere design . However. It is important […]
Amazon Ads: The strategic lever for success
Amazon ads: the strategic lever for. Success in b2b andrea disanto – 13 september 2023 amzazon ads for b2b in the digital age we live in. B2b (business-to-business). Companies are constantly looking for innovative ways to reach . Their customers and grow their customer base. One platform that has proven to offer tremendous opportunities for […]
Personalize the Message
Personalize the Message With the emergence of omnichannel marketing—which sees businesses provide a seamless customer experience across all touchpoints from website to social. Email and app usage—it is important that there’s an analytics tool that can track these journeys and ga4 aims to do this to some degree for channel. Website. And app usage. Though […]
Test Different Messages and Keep Optimizing
Events are automatically tracke in ga4 and you can mark them as conversions in . The “configure” section in the left-hand menu. When you click on “events” in “configure” you’ll see a list of all of the events that ga4 has automatically tracke for you. If there is an event that you think is valuable […]
Keep in Touch and Connected
Fig 1 ga4 setup assistant fig 1 ga4 setup assistant during setup. Ga4 will ask you to specify if you are tracking a website or mobile app. These are known as data streams: you can have one data stream feeing website data into ga4 and other data streams that fee your ios and android mobile […]
How to Write A Marketing Email
.Destination url goals in ga4 if you tracke thank you pages in universal analytics . And you want to do something similar in ga4 you can create custom conversion events in the ga4 interface. In the events section in the configure area. Choose to create a new event and there you can set the conditions […]
