Four Facebook Changes After F8

Twelve years ago, facebook registered its first users at harvard university, with no idea how large the now popular social site would grow. Fast forward to present day, where over 1.23 billion people gather to interact with their friends, family, and favorite brands. Facebook would not be where it is today without innovation, which has given them an undoubtable edge over their competition. Each year, facebook holds an annual conference, called “f8,” where developers and entrepreneurs with connections to the social site gather to hear about new features, brainstorm additional ideas, and attend specific break-out sessions related to their expertise.

This year, the f8 conference took place on april 12-13th in san francisco and some groundbreaking features were announced by ceo mark zuckerberg. Here are four of the biggest changes that we can expect to see on facebook after the 2016 f8 conference.

Bots are taking over

Robots are in. Not the kind that clean your house while. You’re at work, but ones that can give you information in a second. Facebook usa telephone book announced “messenger platform”, a chatbot application that lets anyone create. Bots for the messenger app. The chatbot could take the place. Of several additional apps, letting consumers use a more natural. Way to interact with businesses to do things like. Book a flight, order pizza, or buy a new pair of shoes. By simply messaging the company.

If you are curious about how it works, open up your. Messenger app and send a message to cnn – they’re one. Of the company’s currently beta-testing chatbots. Although chatbots aren’t anything entirely. New to the industry, they are becoming increasingly popular. As brands want to better serve every single one of their customers. In the most efficient way. Chatbots wouldn’t completely erase human. Interaction, but could allow brands to be more. Responsive to their consumer wants and needs.

New ways to share video

In addition to split second bot communication, facebook also announced that the facebook live api will be publicly available allowing real-time IT Cell Number video streaming among all users. Much like twitter’s periscope, facebook live lets people share their experiences live with friends, family, or fans. They can interact by having commenting on the live event creating a conversation between everyone involved in the live video.Facebook live video example

Is this useful to businesses and marketers? You bet! Facebook live will allow brands to stream events like sales, product demos, and explain future events and opportunities to their consumers. The main challenge facebook live presents is the fact that creation and consumption happen simultaneously leaving little room for error. Businesses can overcome this challenge by planning out specific details in advance on what they want to show and say in their live video. Facebook live has the ability to create a much more personal connection between companies and their customers which will hopefully cultivate much deeper brand loyalty.

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