Strategic marketing planning is a difficult process, built through analysis, measurement of metrics, precision and veracity of facts. Furthermore, it is done in stages, and within this context, marketing research is one of the essential steps for good management of strategic planning.
Furthermore, it is also necessary to invest in knowledge of the target audience and its market, in addition to being efficient in solving problems and evaluating opportunities for implementing new strategies.
However, for the marketing research stage to achieve truly relevant and positive results, some steps must be taken in this process. Follow the steps for building good marketing research.
Learn about the stages of marketing research
Set the goal
The first step in marketing research is to define the main objective that motivates the research. This objective must be clear and precise in order to correctly target the research to the desired audience.
What to ask?
The second phase of marketing research is summed up in resolving the main question of the process: what to ask?
In this case, in order to correctly target the research question, the objective of the research must be very clear. For example, if you run an e-commerce website and have noticed a significant drop in the number of visitors to your site, but you are unable to clearly define the reason for this, a marketing survey is, in this context, an excellent tool for identifying the problem.
Therefore, the ideal question to guide this research could be: “Why is the flow of visitors to the website decreasing?” Then add the complement, “In your opinion, what changes can be implemented to resolve these aspects?”
With this, you will have a good basis to structure your plan to resolve this problem.
What will be the method?
Once you have defined the objective of the research and how to ask questions, it is time to decide whether this marketing research hungary phone number library will be quantitative or qualitative. Of course, this choice will depend largely on the objective defined previously, so clearly define the objective stage of this process.
If your objective requires quantitative gender research, add more questions and draw your conclusions based on numbers and statistics.
However, if the objective of your marketing research requires qualitative gender research, reduce the number of questions and focus on collecting perceptions, feelings and evaluations about quality.
Selection of interviewees
Getting responses from the entire audience that you or your company serves is a truly impossible task. Therefore, for your marketing research, define precisely who the interviewees will be.
It is important that candidates can contribute positively to your telegram database users documents marketing research. In addition, the answers must be 100% truthful, so that your research achieves the expected and necessary accuracy and performance, to align with your strategy .
Research budget
For your research to be well managed and administered, it is necessary that the monetary value that you intend to apply to your marketing research usb directory is previously defined, being essentially aligned with the resources that your company can make available. Therefore, each phase of this process must be analyzed so that additional costs are not necessary.
Just as it is important to have a well-defined budget, it is also extremely important to define how much time will be invested in each phase of your research, so that no stage is compromised, ensuring process performance.
Define the questionnaire
At this stage, after defining all the previous phases in detail, it is time to define which questions will be asked in the questionnaire and how many questions will be necessary for you to reach the conclusions you need.
Be careful not to make your questionnaire too long or too complex. Questionnaires of this type may cause respondents to give up on answering.
The best way to send your questionnaire is through the email marketing tool. So you can better manage the respondents’ responses.
Measure the results
Once the survey has been published and the data has been collected, it is time to measure the results . Organize them according to the initial objective. Previously defined by your company, and gather as much relevant and important information as possible for you and your company.
By following all the essential steps for marketing research. It is possible to define an appropriate strategic plan aligned with consumer expectations.
Marketing Research
This tool is widely used by large companies in the market to obtain accurate feedback from their consumers. Generally associated with CRM software, marketing research also allows products and services to be adapted according to environmental changes. Therefore, it is important that it is carri out by your company to achieve. Responsiveness regarding its performance in its segment.
If you don’t understand how to do good marketing research. Know that there are people on the market today who can do it for you!
