Small businesses face many challenges, and not just in content marketing. Large corporations completely dominate the market, dictate the rules, and to make matters worse, you have to work miracles with a small marketing budget , or in many cases, no money at all.
The race for user attention is almost unfair for small businesses. While multinationals are buying a lot of traffic, investing thousands of dollars every month, small entrepreneurs have to work hard to gain some points with search engines and social networks, and thus seek to attract free, or almost free, visits to their website.
1. Make up for quantity with quality!
A small business doesn’t have the luxury of hiring a large team of writers or working with an agency to create a large content marketing plan . In fact, most small businesses don’t even have an in-house marketing team.
Since we know that content marketing takes time to produce results, small businesses cannot dedicate part of their budget to generating countless pieces of content. In addition to being very expensive, it is very likely that you will not be able to maintain this content generation cycle for very long without generating new sales.
So what to do?
By doing this, you reduce your investment in blog articles, since you will only need 10 articles per month and can hire a specialized agency to do the work . With Facebook Live , however, you eliminate spending time and money on video editing or very sophisticated equipment, since you can use your own smartphone or webcam to broadcast.
2. Focus on conversion!
When you have little money to attract traffic to your website, you should take advantage of the visits to generate a qualified contact list and get as many leads as possible for your company . Remember that the more leads, the more opportunities to make sales!
Start by adding forms and CTAs (calls to action) to your blog. Invite readers to sign up for your newsletter to receive your new blog posts straight to their inbox. Add banners, buttons, and calls to action for your free content offers to generate leads and move people through your sales funnel.
Turn your epic articles into ebooks , whitepapers, and infographics . Since you already have most of the content, it won’t cost much to design the ebook, and you can hire specialized companies or professionals india phone number library to do it . A quality ebook based on what really matters to your persona will be enough to attract new leads.
3. Know your persona
strategic content banner
You may be tired of hearing about the importance of knowing your business’s persona , but believe me, when we talk about content marketing for coinbase virtual currency data service small businesses, this is the most important tip of all. In fact, it should be the first thing you keep in mind when you think about using content marketing in your small business.
Since you can’t generate too much content, the pieces you create must be tailored to your persona. They must address a real problem for your target audience and help them truly solve that problem. In other words, you must deliver the right content, to the right people !
4. Invest in distribution, even if it’s a little!
A very important point when we talk about content production for small businesses usb directory is distributing the content produced . It is important that you focus on taking it to potential buyers so that you can obtain the results that it is capable of bringing.
Unlike large companies, which, as we have seen, generate thousands of pieces of content, small entrepreneurs do not need to generate that much content. They can focus their strategy on a few dozen strategic posts for their audience and objective.
This makes it easier to distribute this content, since the budget to promote it won’t be that large. A few dozen reais are enough to promote your posts on Facebook and Instagram , for example. This is more than enough to increase your company’s reach and generate more sales.
Conclusion
As you can see, it’s not very difficult to make content marketing for small businesses work. All you have to do is focus on the quality of the content and not the quantity, open up good opportunities to generate a contact list and gain more leads for your company, and finally, focus on the right people: your persona .
By following these four content marketing tips for small businesses, you can significantly increase your results without having to invest more money, hire more people or companies, and even less use expensive tools to do so.
Of course, content marketing goes far beyond that, but by following these tips you can already get started and stay ahead of many of your competitors.
Want to stand out even more and generate more business through your content? Then sign up for the Free Strategic Content Course . Learn how to double your sales with content marketing by creating and implementing a correct strategy. Sign up for free
