Remember Why You’re a Digital Marketer

With a few weeks of intense online research and a some lunchtime strolls through the car lots, I made my purchasing decision. The sales process was pretty painless and I was extremely happy with my purchase. Follow-up is crucial to any sales relationship, so I knew I would be getting some additional emails and phone […]

How You’ve Been Marketing Wrong Online

Today’s consumers are smart. We live in the era of savvy technology users who constantly have the world at their fingertips, literally. Therefore,A pew research center survey done in november of 2015 showed that 68% of us adults own a smartphone. And when these adults are surfing the internet, be that by smartphone, tablet or […]

The shift to mobile is no longer a change on the horizon

Google experiences over a trillion searches every year and over half of those searches are being conducted on mobile. Google analytics shows that more than half of website traffic is occurring on smartphones and tablets alone. These findings show that marketers need to adjust the way they’re marketing. Google has stepped up to the challenge […]

3 Changes Coming to Google AdWords

Google experiences over a trillion searches every year and over half of those searches are being conducted on mobile. Google analytics shows that more than half of website traffic is occurring on smartphones and tablets alone. These findings show that marketers need to adjust the way they’re marketing. Google has stepped up to the challenge […]