And, from there, help you identify the best alternative for the results you are looking for. To conclude, we highlight some tips so that your digital marketing actions really make sense and that your company does not waste money or time unnecessarily: determine your objective (sales, relationship); seek to understand what type of action will bring this objective; Analyze the competition’s efforts: what have they done? Is it working? identify how to measure month-to-month evolution; assess whether it is better to internalize or outsource this investment; If you don’t understand, don’t do it. Avoid the hype. Focus on what works; Did you hire someone to help you? Focus on the result. But have clear and well-aligned success indicators. Now it’s up to you! The important thing is not to stand still.
Our intention is to detail some of the most common
The ways of measuring marketing automation are analogous to those of email marketing, but it is also worth considering other numbers: opening rate; click rate; markings as spam; unsubscribes; inputs into the stream; flow exits; stream conversions. Again, the main thing here is to link the indicators to the objectives . If the focus is sales, work with conversion numbers. If it is a relationship, consider engagement indicators. Are there other digital marketing actions? Are there other digital marketing actions? Definitely yes! And we could put together an extensive list here just to show what they would be: growth hacking; video marketing; mobile marketing; programmatic media; applications; inbound marketing; augmented reality; etc, etc, etc. The objective of the article is not to exhaust new database the list. Our intention is to detail some of the most common digital marketing actions presented to companies.
There needs to be a constant and large flow of leads
And, in the specific case of automation, it is not just a question of there being a static base to be nurtured or qualified. There needs to be a constant and large flow of leads. On a scale that makes it impossible to maintain dialogue with these potential customers manually. If this flow does not exist, or it is very timid, all the effort and potential of marketing automation is wasted , as there will be no leads to sell or relate to. At most, automatic routines will end up competing with the company’s sales team. Now, if your website receives a IT Cell Number high volume of leads monthly and they are thrown into a spreadsheet and left wasted, it’s time to consider marketing automation in your strategy. 9.4. How to measure the result.
