The scenarios that require investment in a website are as follows: your company does not have a website; the site is bad and/or does not generate results. But wait, before you go spending your money , ask a few questions first: Who will access this site? What are this person’s interests and pains? How will my company monetize (generate results) with the website? What does the website need to have to achieve this success? What is the indicator of this success? With these answers, you avoid creating a useless website, which is just a virtual pamphlet and which ignores all the potential that the online environment brings. And, in the same way, your company already establishes an expectation regarding the result, in order to justify the investment in this new channel. 1.4. How to measure the result.
For this reason your company needs
The first thing that needs to be emphasized regarding the website is that it needs to be monitored. Cases are not uncommon where companies have had websites for several years and they have no idea of how many visits the website receives and also do not have any tool installed to pull this and other information. It’s worth remembering that Google Analytics is free, and very easy to Latest database apply to your website. That said, a tool like Google will offer a multitude of indicators that can be monitored. For this reason, your company needs to first define what it expects from the website: sales? visibility? If sales, measure: conversions on the website (forms, links, etc.); conversion rate (conversions on accesses); pages that convert the most; type of traffic that converts the most (organic, paid, email, social, etc.
The most common purpose of a
If it’s visibility, you can measure: total accesses; origin of accesses; time on page; most accessed pages; bounce rate. Just be sure to measure and monitor, so the investment in your channel makes sense. 2. Landing Pages Landing Pages 2.1. What is it: A landing page is, as the name says, a “destination page” (or landing page, in literal translation). Basically, it is a page created to receive specific visits. Typically, landing pages are structured to address only one content that interests a specific persona. And they also have a clear objective in relation to user conversion; In other words, they are different from a website , which normally displays different IT Cell Number products and needs to deal with different audiences. 2.2. What is the objective: The most common purpose of a landing page is to receive visits acquired through sponsored links.
