For the past 15 years, I’ve been in various digital marketing roles, from specialist to management, working both on software and hardware products. And I’ve learned that this career favors people who can do eight things exceptionally well. If you’re thinking about a career in digital marketing or want to take your career to the next level, this article may help. 1. Specialization(s) Depending on the company, a digital marketer can be a role on its own. Key Digital But in general, digital marketing is multidisciplinary, encompassing a variety of marketing channels, skills, and tactics.
This is especially
Evident in startups. I remember being the first marketing hire and a team of one in a SaaS startup. I was in charge of all channels and responsible for all company data marketing/sales metrics. Tough job. But later on as a manager, that helped me operate in strategy and hire good specialists. Here’s the twist: Despite the breadth of digital marketing, you will need to specialize in something. Reasons: Job market structure. Small businesses look for generalists; mature companies look for experts in a given field. Specialization is the best way to become great at something and be valued for it.
Key Digital get better
At it Should you choose one specialization or a few? There are five popular models in the industry: I-shaped marketer – Expert in one area of marketing; no or very IT Cell Number shallow knowledge of other areas. V-shaped marketer – Deep expertise in one area supported by adjacent areas. For example, you want to manage content marketing teams, so you develop SEO, social media, data analysis, and management skills. T-shaped marketer – Broad skillset, deep expertise in one particular area. For example, you know how to set up an email marketing campaign, run a social media profile decently, and be comfortable with ads—but your true expertise is in SEO.
