New perspectives in companies’ content strategy: from social networks to user interests . Francesco farinelli . 2023 content strategy digital evolution has brought. Significant changes to companies’ content marketing strategies. Since bill gates declare that “Content is king” in 1996. The world of marketing has transforme dramatically. In recent years. In particular. There has been a significant transition from the concept of ” social graph ” to that of ” interest graph “. Content remains a central dimension of strategic communication planning. But it is the logic regarding diffusion. Distribution and potential virality that. Especially on social networks .
It All Starts From Content Marketing
Has undergone further evolution compare to the beginning. In this article. We will explore how these new dynamics influence companies’ content strategy . Trying to special data understand how companies themselves can best capitalize on this evolution. You might be intereste in: “Is tiktok ads also effective for b2b?” it all starts from content marketing content strategy numerous global communication players had preicte. In unsuspecting times. That true success on the web would be generate by quality content. Since then. Content marketing has acquire a fundamental role in marketing strategies. Becoming an enabling element to achieve the main objectives.
The Concept of Social Graph
Although it took several years to date. Increasingly. Companies are advise (especially in the b2b sector) to invest in quality of IT Cell Number content. Rather than quantity. An easy temptation to undertake given the pace with which social meia and. The contemporary public grind and consume content on digital . Platforms. However. We must also take into consideration the . Relative conceptual change that has occurre within the same logics. Of distribution and diffusion of content. Starting precisely from social platforms. Download our guide now to find out which are the most effective trends for growing your business on social meia!
