Optimizing an email for every screen size and client may be the most important thing you do in any email marketing campaign. More than 70% of people delete an email in under three seconds if it doesn’t look right on their device. and 15% go the nuclear route and unsubscribe entirely. Your campaigns ne to work across all operating systems. mobile apps. and desktop browsers. Apple’s iPhone mail app and Gmail currently have the majority of the market share. but you’ll miss a lot of customers if you only optimize your email design for these services.
Complete uniformity is impossible
Complete uniformity is impossible when designing for multiple email clients and devices. Focus on usability country email list and consistency instead. If everything looks professional. links are clickable. and the spacing is good. all your customers will have a good email experience. You can test how emails render by sending to team members who use different devices or email clients. but inbox preview and validation tools offer a more thorough (and efficient) view. Some email services (including Campaign Monitor) have this capability built in.
There’s one email testing tool
Unfortunately. most standalone services (like Litmus PutsMail and Email on Acid) are pricey. There’s one email testing tool that’s both affordable and has great functionality: Testi@. which starts at $20/month.provides everything from email screenshots and HTML validation to a browser add-on. It’s also a pay-as-you-go service. so you can try it out without IT Cell Number making a huge commitment. A roundup of the best email testing tools In case you miss one. here’s a list of the tools we recommend for email testing and optimization: