Squarespace SEO vs. WordPress Domains Studied

Is Squarespace bad for SEO? Or are haters just jumping on the bandwagon? Let’s find out. When it comes to search engine optimization for Squarespace sites, SEOs are divided. Some think it’s the worst thing in the world: What is the truth? To answer this question, we decided to run a similar study to the one we did for Wix SEO. In total, we studied 1.8 million Squarespace websites and 1.8 million WordPress websites. In this post, I’ll go through our findings, and you can decide for yourself which CMS is best for you. The data Before I talk about the findings, I should let you know where we got our data and which metrics we studied.

If you’ve read

Our Wix SEO study, you’ll notice that we used the same methodology. The sample Like the previous study, we used the BuiltWith API to pull our sample of 1.8 million executive email list Squarespace and WordPress websites. Unfamiliar with how this works? Essentially, BuiltWith is a tool that shows you which technologies websites use. Enter any domain, scroll to the “Content management system” section, and you’ll see which CMS the site uses. For example, Pixar uses Squarespace. As you can see, on average, WordPress websites get significantly more organic traffic than Squarespace websites. If you recall, when compared to WordPress, only 1.4% of Wix sites get some monthly search traffic, and 0.06% get >100 search visits.

While Squarespace

Sites get less search traffic as compared to WordPress, in general, they seem to do better than Wix sites. That said, don’t take this to mean that one CMS is superior to IT Cell Number the rest. When it comes to ranking in Google, there are plenty of factors at play. And most of them are unrelated to the platform you use. We also decided to take a look at the average Domain Rating, the number of dofollow referring domains, and monthly search traffic for each platform. This concept is the central premise behind the popular joke: “Bill Gates walks into a bar and everyone inside becomes a millionaire…on average.” Simply put, if there are outliers in the dataset (e.g., certain sites that get more search traffic than the rest), the average numbers will get.

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