Instagram isn’t the first (nor will they be the last) social media platform to make updates. In fact, a few weeks ago I saw an old timehop post of mine from six years ago where I was whining about the new facebook newsfeed change. Do I still care about that update now? Absolutely not, I don’t even remember what the ‘old’ facebook newsfeed looked like. So today I’ll examine why people are so resistant to change, especially on social media and hopefully by the time the next major update comes out, you and I can embrace it, rather than hate it.
Why we hate change
There are many reasons why people hate change in any and every aspect of life. An article by harvard business review gives ten. Reasons why people resist change, I’ll elaborate on the three that are most applicable. To the social media change we often experience. By knowing why we dislike something, it is easier to move past the frustration and be quicker to adapt.
When I opened my beloved instagram telephone biz app the morning of the big update. I felt instant defeat. I liked how my photos looked in. The feed before and suddenly I didn’t have a say to change it back. One of the biggest reasons people get so. Upset by changes on social media platforms is the loss of control they feel. Social media is one of the things that feels very personal and customizable. People are able to choose their friends, the content they want to share, and many other variables. They truly believe the platform caters to them, but once an update. Changes a small aspect of the platform, users are brought back to reality for a second. It is then that they realize that someone else is controlling. What they are seeing or how their content is going. To look and then leads to the anger that soon follows.
Diffusion of innovations
Did anyone know that instagram was about to change their logo and look on a cool spring wednesday? Even though absolutely no functionality IT Cell Number of the instagram app changed. A few weeks ago, it was still more work for people to look for. A new icon and adjust their eyes to the app’s makeover. I personally believe this is the reason most people. Take to complaining about change, because no one likes to work. Harder for something that once came easy. Fortunately, this extra work is overcome rather quickly once the mind and eyes get used to the new updates. For the first three days after the update, I didn’t even open the app because my mind didn’t associate. The rainbow of colors sitting on my home screen with the app I used to visit every day.
You may or may not be familiar with the diffusion of innovations theory, which seeks to explain how new technology and ideas spread. The curve below shows the five categories of product adoption, and the percentage of people who fall into those groups.
Diffusion of innovation
This curve is often used in marketing classes to show who to target. When releasing a new product into a market, but it can also illustrate the rate at which. People will accept change and innovation in products. When a new social media update is released, only a small percent of people fall in the early adopters stage.
