Typically, campaigns carried out on paid media channels are segmented by audience, region, interest, product, among other factors. In other words, when clicking, the person expects to access content in line with the ad’s targeting. And, if you take this user to a website that offers different products and tries to address multiple interests, it is very likely that whoever clicked will lose patience and not convert , right? The landing page mitigates this risk, offering content linked to the campaign, and directing the user to the desired conversion (calling, filling out a form, purchasing, etc.). Furthermore, having conversion-focused landings simplifies conversion optimization (CRO) work, which we will talk about below. 2.3.
Websites and blogs Websites and
The objective is to only talk about the main actions, given that most companies are not yet so digitally mature. Let’s move on! Websites and blogs Landing Pages CRO (Conversion Optimization) Sponsored links IF THE Content Marketing Social media E-mail marketing Marketing automation 1. Websites and blogs Websites and Blogs 1.1. What is it: No doubt here, right? Your website and/or blog are your online point of contact, a kind of virtual showcase, your store open 24 hours a day , 7 days a week, 365 days a year. Using the analogy of a physical store, if your establishment is ugly, has poor service special data or is hidden from the public , no one goes in to buy, right? For this reason, having a good website is the beginning of any digital marketing project.
Many companies that are not yet digitally
What is the objective: Many companies that are not yet digitally mature make the mistake of building a website just for the sake of it : because the competitor has one, because someone told the owner that it needs to be on the internet. The point is that your digital touchpoint needs to deliver results. It needs to be a sales channel. Having a website and it not generating any results is the same thing as opening a store and not working to ensure it receives customers. So, avoid making a website just for the sake of it. The purpose of a website and a blog is to generate results. Whether they are a return on sales or a return on the brand. 1.3. When to invest: The IT Cell Number scenarios that require investment in a website are as follows: your company does not have a website; the site is bad and/or does not generate results.
