Now more than ever is a great time for businesses to consider the benefits on video advertising. Videos are quickly taking over the digital advertising industry and now instagram is taking a leap forward by extending the length of video ads on their platform from 30 to 60 seconds.
So, what’s the big deal about 30 extra seconds? Well… a lot actually. Facebook, who owns instagram, is looking to capitalize on the growth of digital video ads, by giving marketers more options when it comes to the videos they can produce.
Allowing for longer video ads is an attempt by instagram to absorb the shift form television commercial spots to digital marketing on popular social platforms. Otherwise, limiting the time length of video ads could discourage businesses to create videos specifically for instagram. Now, creates more options for marketers to develop content for multiple digital distribution.
Instagram hopes that giving businesses the extra time that a 60-second video will influence marketers to invest in advertising on an already popular social platform.
While instagram is one of today’s most popular social media platforms
Techcrunch.Com explains how different social platforms approach video advertising in different ways:
“facebook lets companies run video ads that are as long as they want, but only as full-fledged videos. Youtube has its skippable pre-rolls. Twitter lets calling lists brands sponsor the delivery of high-quality content from other publishers, like ads before sports highlights. Snapchat has short interstitial video ads in discover as well as sponsored clips inserted into live stories.”
All of them are trying to figure out how to maximize value for advertisers while minimizing the interruption to their users.”
Just like pictures get people’s attention more than text copy, videos capture an individual’s attention for a longer time. Social media platforms offer audience targeting capabilities for their advertisements that allow businesses to show their videos to the right people, when they are most open to watching their ads.
Video advertising best practices
Now that you know all about how you can use videos to promote. Your business on social media, we want to make sure that you know. Some tips and IT Cell Number tricks to make sure your ads stand out in the crowd. Let’s go over some best practices in creating the best video advertisements.
Television commercials are seen by anyone watching that particular program and the time of the advertisement. This means that each commercial has to appeal to a large audience. Otherwise it will go unnoticed by those who might be interested in. The advertisement. Digital videos, on the other hand, have the potential to be placed in. Many different platforms in front of extremely specific audiences. Because of this when developing content for your video. Advertising, it should be created with a specific audience in mind.
Take your time to figure out exactly who your video is speaking to. Spend your money marketing to them.
