A VP of marketing oversees an organization’s marketing efforts as they progress from strategy to execution. This executive plays a huge role in achieving a company’s revenue goal.
Having the final say on every marketing decision in an organization makes the position even more tempting.
Because the results, at the end of the day, represent your ability, and owning your results is a big deal in our world.
However, only a few marketers get to check off “becoming a VP of marketing” on their career bucket lists. There are several reasons why.
What Does the Role of VP of Marketing Entail
A VP of marketing is a professional who leads, critiques and authorizes every marketing effort of an organization. They are Whatsapp Data responsible for the company’s market position and lead the charge to outperform competitors.
Equipped with these unique experiences, you can make better decisions and create an idea workflow process that includes every team member.
You can become a VP of marketing by applying for the role or gaining a promotion based on prior achievements at a company.
According to Glassdoor, a vice president of marketing makes $182,010 on average. Depending on the industry and organization, this base pay can soar as high as $374,431.
What Are the Responsibilities of a VP of Marketing?
VPs of marketing plan, set goals, receive progress reports, and supervise execution. Marketing campaigns reflect the wishes and intentions of this VP.
This is why branding and other marketing standards are key components of their list of responsibilities.
What’s the daily routine of a VP of marketing like
Some examples are Professional Certified Marketer by the American Marketing Association, Certified Marketing Executive from Sales & Marketing Executives International, and Certified Product Marketing Manager by the Association of International Product Marketing & Management.
Private organizations like HubSpot, Digital Marketing Institute, Copyblogger and Google offer skill-basedn IT Cell Number certifications that are widely accepted and can help you get your career started as a newbie marketer.
