You may not have been able to fork out the $5 million to pay for a 30 second tv spot during this year’s super bowl, but there are some important advertising lessons you can learn from the companies that decided to craft commercials for the big event.
There are very few events that pull in as many viewers as the super bowl and now more than ever, marketers are treating the game as a stage to highlight their brands products or services. However, recent articles are questioning whether or not these businesses are generating enough leads to balance out the cost of purchasing these tv spots.
The marketers for these large companies have to tackle the same question that many small business owners have to ask themselves each time they spend money on advertising, which is “how will my advertising spend generate more leads for my business.
The advertising during this year’s super bowl offer some
Important insights to this question that business owners, creative agencies, and marketers can’t afford to miss out on.
Creating a bigger picture with digital advertising
Imagine trying to justify cell phone number list creating one piece of content and asking your marketing director for $5 million to promote it for 30 seconds. This isn’t exactly an easy sell, but today’s marketers looking to capitalize on super bowl air time have found a way to make that one piece of content live longer than a 30-second commercial. The solution – digital advertising.
Because of digital advertising, the super bowl commercials we know and love no longer act as the only form of content promotion for a business. In a recent article by iab.Com, it explains that these television advertisements are just one piece in a bigger picture.
“the ads themselves take a backseat of sorts, working as part of a bigger campaign born online that that gathers momentum and awareness in the build-up to the match.
This strategy was prevalent during the lead up to last year’s super
Bowl with procter & gamble’s “like a girl” campaign. The company pushed out the advertisement online beforehand and used the air time during IT Cell Number the super bowl as the campaign’s conclusion. During the advertisement’s life online, it had already gained more than 80 million views worldwide before its debut during the game. It also generated the most social buzz during the game itself.
Other companies looked to procter & gamble’s successful strategy and implemented their own advertising campaigns before this year’s game. Honda’s singing sheep video has been online for days, while bmw, marmot, and verizon have all adopted similar strategies to promote their content.
