I mentioned earlier that today’s businesses come in all different shapes and sizes, however, they all have to deal with advertising in some way or another. How these businesses approach advertising and what they choose to spend the majority of their money on will impact the success of their advertising campaign. These projected trends only highlight the shift that has been going on for years and businesses who fail to give digital advertising the attention it deserves will lose a valuable connection with their customers.
The average customer in the world today learns about and respond to advertisements in a different way than they did years ago before digital advertising. They expect an easy sales process and are turned away from making a purchase by anything that requires too much work on their end.
The online tactics that digital advertising offer are able to cater
With programmatic advertising, we can target ideal customers and deliver then relevant ads when they are most likely to engage the ad. Through social media advertising, we can place ads where customers spend most of their time, making it easy for them to learn more about your brand. Taking advantage of mobile advertising means connecting telemarketing lists with customers no matter if their at home, at a restaurant, or walking past your business.
While these are just a few examples of tactics that have greatly influenced the projected 2017 shift to digital advertising, others like sem, seo, and remarketing have all played a part in today’s successful businesses and will become even more valuable as this trend continues to move toward a digital advertising dependency.
Emarketer’s projections tell us that digital advertising will
The go to media source for marketing in the future, but what’s important to understand is that a successful media strategy is unique to the business it’s working for. This can mean promoting a business on multiple media sources using both online and traditional advertising.
Like I’ve said throughout this article, all businesses are different and because of this, each media strategy will allocate more money to the media IT Cell Number source or tactic that works best for that particular business. Knowing where to spend your money and which tactics will work best for your business comes from testing and analyzing data. This process of testing and reporting creates a living media strategy that can evolve as advertising trends continue to change over time.
If you’d like to learn more about digital advertising or which tactics you should be offering your clients, click here to schedule a free consultation with one of our marketing experts. You can also download our free mobile advertising whitepaper by clicking below.
