Today’s consumers are smart. We live in the era of savvy technology users who constantly have the world at their fingertips, literally. Therefore,A pew research center survey done in november of 2015 showed that 68% of us adults own a smartphone. And when these adults are surfing the internet, be that by smartphone, tablet or desktop, they have an expectation of what their online experience should be depending on which platform they’re on.
Social media platforms like facebook and twitter connect us. Therefore, to friends and family. Search engines help us answer questions and find information. Video platforms like youtube will focus on visually telling us a story. The point is that each of these platforms paint a different picture for their users.
Advertising with a purpose
You wouldn’t take a tv commercial and air the same audio on the radio. In a video, the audio has a visual element to rely on; the same goes for digital marketing, different ads will rely on a different environment created by the platform. This idea needs to be kept in mind throughout the entire process of creating, building, and implementing a digital campaign.
In my blog today, I’m going to cover tips for creating. Therefore, effective ads on multiple platforms. After reading through my blog, you’ll telephonelists.biz understand the difference between attracting customers with search engines, social media, and remarketing ads and what those ads should look like.
Now not only will you need to take into consideration the specific platform experience, but also what stage of the sales funnel this audience will most likely fall in. Considering the sales funnel will help with creating advertisements that are most likely to help convert your audience.
Targeting your customers to reach them at a specific point in this funnel will deliver better results for your ads. The image to the left represents a sales funnel that a typical customer would engage with on their journey to make a purchase.
Creating search engine ad copy
These online search tools can be seen. Try to think of social media as more of the cocktail hour of online platforms. These sites are where people go to socialize and connect with others. Advertisements aren’t as welcome on social platforms because IT Cell Number people aren’t necessarily there to see updates on brands. That is why you need to tailor your ads to fit with the audience expectations of the platform. You must be careful to not disrupt the experience, but rather blend with the tone of the platform.
Therefore, Facebook is used for connection. It might be easy to grab user’s attention on this platform, but it’s not be as easy to receive click through actions to your site.
Therefore, Twitter is used to stay up-to-date. Users are more likely to follow profiles of brands, celebrities, political figures, and news to get the latest updates.
