Remember Why You’re a Digital Marketer

With a few weeks of intense online research and a some lunchtime strolls through the car lots, I made my purchasing decision. The sales process was pretty painless and I was extremely happy with my purchase. Follow-up is crucial to any sales relationship, so I knew I would be getting some additional emails and phone calls from my dealership. A few days later, I was surprised to see that I had an email from the same dealership I just bought my car from asking me to test drive the same model that I had just purchased. To me, this seemed like a huge lack in internal communication and a breach in the sales funnel.

The follow-up calls and quick in responses were much appreciated, but I still think about the sales man that asked me to test drive the same vehicle I bought two days before. It made me feel like nothing more than a person to sell to, rather than an appreciated customer. If a seller wants to create repeat customers, the days after a major purchase are some of the most important days to continue to foster that relationship.

In the end I’m very happy with my new purchase

But I do think there’s a lot to be learned from this experience. Here are the three takeaways anyone trying to sell something online should remember:

Stay in front of the customer: as I became to get more serious about my purchase, I was really digging into the information about the vehicles can purchase phone lists I wanted. I found myself clicking on ads and comparing websites of top choices. In order to sell your product, you need to be constantly in front. Of your target audience, whether it be with ads, unique content, or an easy to find website.
Build relationships, not sales: this may sound contradictory. But building a relationship with a customer will not only deliver the sale, but is. The most likely way to generate future sales. If you are fortunate enough to have the personal contact. Information of a prospect, use it to foster a relationship, rather than a push-down sales tool. Customers will be turned off if all they receive are sales pitches on the daily. Instead, introduce yourself and give the customer the ability to ask questions and work at their own pace.

Perfect the internal process: when you are moving customers through

The sales process, you have to be sure that all. The internal parts are on the same page as the customer. I came in the sales process by filling IT Cell Number out an online form, but. Once I made my purchase I should have been taken out. Of the sales stage as soon as I drove off the lot. By perfecting the internal communication. And process of your business, you’ll ensure your customers are receiving. The most relevant information to them while continuing to earn their business and trust.
If you feel like you or your business. Could improve any of these three things, don’t worry, there. Is still time to fix your digital sales strategy. If you’d like to learn more or have questions, we’d be more than happy to talk with you.

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