While also difficult to market successfully, creating an emotional response to your product or service will grab the attention of customers and separate your brand from the competitors.
Did you ever think a gum commercial could give you the chills?
This method promotes the practice of including your customers in groups or conversations that make them feel less excluded and more involved with your brand. An example of this would be creating social media groups that customers can join to ask questions or receive helpful information. A successful branding strategy is centered around building relationships with potential customers and this method creates a conversation with customers that can lead to brand loyalty and repeat purchases.
Deliver actual value in advance
Customers want their problems solved. Branding with this method is designed specifically to give the potential customer a reason to interact with your business. Start thinking about how your product or service makes your customer’s lives telemarketing list easier. What information or content can you give your leads right away that is going to help them and make them want to come back in the future? This branding method puts the focus on the customer and makes them feel valued by your business.
Start branding
To wrap my blog today, I want to include the example that ryan used to explain branding during his keynote presentation. He compared finding a potential customer as starting a bank account. When opening a new bank account, everyone starts with a balance of $0. Direct response marketing is like going to the bank and trying to make a withdrawal out of your account before putting anything into it.
He defines branding as the act of making deposits into your potential client’s account
Through the four methods of branding mentioned above, you can begin compiling saving so when it’s time to make a withdrawal from your account, the potential customer will have seen the value or recall the emotion that your brand has delivered and won’t hesitate to make a purchase.
For next week
This being the second installment in my IT Cell Number three week series recapping my icon experience, I want to continue next week by talking about the different tools that you can use to promote and distribute your content to potential customers. And if you haven’t already, make sure to read my last week’s blog about how you can generate more leads for your business.
If you’s like a sneak peak into what I’ll be talking about next week, download our free remarketing whitepaper by clicking below.
