If you’re a business owner, chances are you have a facebook page for you business to interact and market to your customers or to create brand awareness and loyalty. But no matter what you use your facebook page for, there are some things that every page manager should know in order to maximize the effectiveness of their page. Facebook has some amazing features for business pages and these tips will teach you how to use them to your benefit.
1. Set a preferred page audience
Using an audience target isn’t just for promotional or boosted content, in fact, you can target a certain demographic for your entire page. To find this option, go to your settings tab and click the “preferred page audience” option. The targeting includes parameters like interests, language, gender, location, and age. According to a facebook help team member, “anyone can find your page, but we’ll do our best to put it in front of the people who matter to you most.” this feature has been available since early 2015, but many page managers aren’t aware of its targeting capabilities.
Facebook page audience Consider using auto-moderation
Many business page managers don’t have time to monitor every comment as it comes in. Thankfully, facebook has a few auto-moderation options to protect your page from foul language or other problematic comments. Under the “general” settings tab, you can use the profanity filter to monitor the page with its medium and strong telemarketing lists settings. If you want even more control on what is acceptable, the page moderation tool may be useful allowing you to choose the specific words blocked from your page. If a person commenting or posting tries to use any of the blocked words, their comment or post on your page will not appear.
There is nothing people hate more than spam. Facebook knows this and has continued to alter its algorithms to recognize such posts and drastically reduce their reach. The biggest indicator of a spam post is the practice of “like-baiting” which encourages users to like if they agree. You might have seen something like, “comment for the puppy, share for the kitty” type posts. According to a facebook study, when they surveyed people and asked them to rate the quality of these stories, they reported that “like-baiting stories are, on average, 15% less relevant than other stories with a comparable number of likes, comments and shares.” although puppies and kitties are adorable, brands should avoid asking for likes and shares, but rather encourage discussion.
Avoid spamming your customers
One of the biggest flaws we see page managers making is thinking that their page is one big ad for their business. Instead of focusing solely on promotional content, page managers should strive to achieve the 70/20/10 rules which states:
-70% of the content you share on IT Cell Number facebook should be resource material or content that your audience will find valuable. This could be blogs, tips and tricks, or other original content.
-20% should be shared content. This could be links to helpful articles, shared posts, or others ideas you’d like to feature. This content should still be relevant and useful to your target audience.
-10% is then left for promotional posts like sales, coupons, and new products. Although your customers may be interested in this type of content, chances are they don’t want to see it every day.
There is some obvious wiggle-room in the 70/20/10 rule, but it’s a good starting point. Even if you don’t have time to write blogs or articles, make sure that the majority of your activity is adding value to your brand and building recognition with useful content.
5. Let your customers speak
As a page manager, you have the ability to limit what users can post or say on your wall, or hide them until you can review them. It can be scary to think that an unhappy customer could potentially come and write hateful words on your page, but this isn’t always a bad thing. By allowing for comments on your wall, you allow transparency and open an opportunity for some damage control which could add perceived value.
