If you are in the business-to-business (b2b) advertising realm, you may be one of the many businesses wondering how digital media efforts could benefit you; especially in a cost-effective and measurable way. Over the last few months, this has been one of the top questions I’ve received and more often made as the statement, “online […]
Page Manager You Were Meant to Be
Facebook business pages have the ability to turn off the message feature, but it is highly advised that leave it on. Facebook has recently put a lot of emphasis on messenger by rolling out new shopping features and automated bots. It’s unknown how messages affect the page ranking vs non-message enabled pages, but it’s very […]
8 Tips for Facebook Page Managers
If you’re a business owner, chances are you have a facebook page for you business to interact and market to your customers or to create brand awareness and loyalty. But no matter what you use your facebook page for, there are some things that every page manager should know in order to maximize the effectiveness […]
Digital Marketing Tailored to You
You get the idea. In general, we’re conditioned to hate an answer like that – especially when it comes from someone in an “expert” role. We expect these experts to have all the answers. We aren’t prepared for them to question and involve us more in the process. When starting a new digital marketing campaign. […]
From where and when are visitors coming to your site
After reviewing the flow chart, which page on your site had the highest drop-off? Most pages will have some amount of drop off, but if any pages stand out, such as the check-out page or email newsletter sign-up page, then analyze these pages on your site. Maybe there’s an error with user experience or design […]
What are visitors doing once they get to your website
Wouldn’t you love to know how people found your site? See how long visitors are staying after they came from search, facebook, or remarketing ads? Or know how many visits it took before a user finally converted? Google analytics is the free tool to do just that. It doesn’t just track your business’s online sales […]
Blog as part of the strategy for your company to sell more
Years ago, blogs were all the rage in the digital world. Today, new platforms have emerged, but they. are still very important when we talk about Blog as part of the strategy good digital marketing strategies. The pandemic only reinforced what everyone knew. building a digital presence is an obligation for brands that want to […]
Is the general data protection law already in force Understand
Everything was right for the general data. Protection law ( lgpd ) to come into force from may 3, 2021, but due to a vote in the senate at the end of august, which ended up “overthrowing” its after the postponement, the law received presidential sanction and came into effect on september 18 of that […]
Payment through whatsapp how does it benefit my business
On june 15, whatsapp , the most used instant. Messaging and voice calling application for smartphones in the world, announced a new feature on its platform, where users of personal. And commercial whatsapp business accounts can, from now on, make payments and receive money through facebook pay , a platform .Owned by the same group […]
Bottom of the sales funnel don’t let the lead convert into the competitor
The bottom of the sales funnel is the last step. In the process that aims to convert a contact into a sale. Along with the consumer journey, this phase represents the moment when. The person is already willing to read about your company’s product/service, and it is time to create specific content to close the […]
Benefits of marketing automation
Marketing automation can be a great ally for companies. That invest in digital marketing, as it provides much more agility in lead qualification processes, in addition to making actions more scalable. With a focus on greater efficiency, it also helps companies to reduce their costs and time spent on tasks. Read the text below and […]
Generation c inspires strategy shifts
People have heard about generations x, y or z, millennials or alpha for a long time. But now, more than ever, the term generation c is starting to gain prominence. But it no longer has the same characteristics as other groups. Read this post and Generation c inspires strategy understand what is new, what characterizes […]
