The headline of your emails should include a call-to-action. Show them what they are getting and tell them what you want them to do. Make this the first thing they read in your email.
While including images in a highly effective way to increase engagement with emails, including links also increase the engagement of customers.
Tip 2: if your lead magnet is a report, whitepaper, or anything downloadable, there are a couple of things you can include that will make them more appealing to leads.
Using short lists of tips or features greatly increase the effectiveness of your lead magnets. Examples of this would be, 3 tips to lose more weight” or “5 tricks to eating healthier.”
Include bullet points. These make your document easier to read. Making lists are a great way to deliver the relevant information that your potential lead wants to learn.
Once you’ve distributed your lead magnets and are waiting
To the leads to flow in, don’t sit on your hands and do nothing. Take this time to track, optimize, and test.
Test, test, and test some more. If you’re sending out emails, test subject lines. If you’re creating facebook or google ads, test copy. My point is that comparing similar elements of your lead magnets will allow you to actively make changes in the free telemarketing leads future that are backed by your own research and data. These decisions will optimize your lead magnets and generate more leads for your business.
Tracking the activity of your lead magnets will allow you to see which one are performing better than others. Making this observation will allow you optimize other lead magnets over time and reproduce positive results.
These tips are meant to optimize a small part of your sales funnel. No matter what your current lead magnets are, you can use these tips to improve their connectivity to potential customers.
Let’s recap everything that I covered in today’s discussion
First, I outlined lead sources that you can use to reach out to potential leads. Second, I gave you a couple of tools that you can use to better define what your potential leads are searching for. Finally, I explained the difference between a lead source and lead magnet while also giving you three tips to maximize the effectiveness of future lead magnets.
If you have any thoughts or questions IT Cell Number about what I covered today, please feel free to click here and schedule a time to talk to someone on the keymedia solutions team. We’d be happy to answer all your questions.
For next week
My trip to icon was incredibly helpful and jam-packed with useful information that can help your business no matter your size. In my blog next week, I’ll discuss what I learned during the keynote presentation of ryan deiss. We’ll go over ways to make your marketing effort a success and how branding your business can be the difference between growth and bankruptcy.
