Digital marketing tools Looker Studio provides free connectors that allow for easy integration with other platforms in the Google family. For other software, however, there are various options, such as the use of Google Sheets, paid connectors or the possibility of creating an ad hoc connector with the help of a developer. Integration between Looker Studio and GA4 There is, in particular, a connector, call “Google Analytics”, which makes Looker Studio and GA4 integrate easily. In relation to this area, it is possible to select both the Universal Analytics (previous version which will be discontinu in July 2023) and GA4 properties.
Using Looker Studio to consult GA4
Data offers greater flexibility than the GA4 interface itself, since you can use email list different types of visualizations, including various ready-made templates present in the Looker Studio gallery. Additionally, while GA4 lacks some features found in Universal Analytics, such as views, Looker Studio can recreate these features through the use of filters. Not only that, if you work with a client who prefers the old version of Google Analytics and finds it difficult to navigate GA4, you can recreate the reports they ne in Google Data Studio.
It is also useful to remember that to make
The most of the data collect, more advanc methods can also be us to connect GA4 to Looker Studio, such as the use of Google Big Query. inside communication agency TweetShare Davide Rossi Written by Davide Rossi I IT Cell Number grew up in the world of information, studying and reading about history, politics and psychology, marketing, branding and much, much more. After years of working as a strategic consultant for digital communication, today I am Operations