During my time at the 2016 icon event for small businesses. One of the pressing issues that many of the attendees faced in their businesses was this – they would. Create good quality content that they thought would generate leads, but instead. Of driving traffic to their site or increase the amount of downloads, it would. Fail to reach the right people fast enough or often enough to be effective.
In today’s blog, I want to take some time to talk about the available options you have when it comes to promoting content. The important part that I want to make clear right away is that content promotion is an option no matter what your budget is. Through unpaid posting best practices or developing a solid remarketing campaign, successful content promotion relies on tools available to everyone. Let’s talk about what you can start doing right now to make sure that the knowledge and passion you’re putting into creating quality content is producing the results you want.
Icon blog series recap
This being my third and final blog about my experiences at icon, I want to brush up on everything that we’ve covered so far. If you haven’t already, I encourage you to read my two other blogs about my time in arizona. In my first blog, I talk about the strategy tyler garns used to generate over 25,000 leads per month and outline helpful resource you can use to target more customers. In part two, I explain the difference between direct response marketing and branding. I also include ryan deiss’s 4 method of branding that tell you how to get your customers’ attention.
You’re the master of your business. You know call lists for sale what it takes to be success and it’s about time that everyone else knows it too. So you take time out of your busy day to write blog posts, whitepapers, checklists, case studies, and lots of other content in the hope that you can generate interest and leads for your business – great!
Now that you have this great content, you want to start promoting it to new customers, but maybe you don’t have enough budget set aside to push your content out. Here are some easy unpaid content promotion tips that you can use today to help get your content seen by possible customers.
Be seo conscience
Search engine optimization (seo) is the process of gaining new website traffic from organic search results on search engines.
Make sure your content is keyword rich
There is however, a balance between not enough keywords and too many keywords. Finding that balance and creating content that focuses on a keyword centered topic will increase its attention by search engines.
Post on multiple channels. Posting your content on different social media platforms, emails, and on your site will increase its reach. This will IT Cell Number have a positive effect on your search results as well.
Speak to influencers
You don’t have to fight this battle alone. This can be a great way to generate attention for your content.
Ask for an influencer’s quote to include in your content. Resources like buzzstream and buzzsumo are available to look up top influencers based on specific keywords. Asking them for a quote by email or social media can be a dynamite addition to your content.
Mention influencers when you post. Once your content is published, share it on social media and mention the influencers you used in the content. Some of them will like or re-share it.
Ask them to share. Sometimes the best way to get influencers involved is to simply ask them to share your content.
